Course description

In today’s rapidly changing world, garage owners and employees need the right tools to stand out in their

marketing efforts. Customer buying behaviours have evolved, and businesses must adapt to attract and

retain customers. This 2 day course supports your journey towards securing new customers and creating

additional levels of business by harnessing the power of social media and effective marketing strategies.

To succeed in the current marketing landscape, your business needs a dynamic online presence and must

showcase services and products in ways that resonate with today’s buyers.

Unlock the full potential of your business with our transformative marketing course! Tailored for ambitious

entrepreneurs and marketing professionals, this course explores the power of the Marketing Mix (4 Ps) and

state-of-the-art digital strategies. You’ll learn to craft a comprehensive marketing strategy, optimise your

online presence, and effectively engage with your local community. By the end of this course, you’ll not

only understand the pivotal role of a well-optimised website but also master the art of strategic digital

marketing, including SEO, Google Ads, and local marketing techniques. Transform theoretical knowledge

into practical applications and make an immediate impact on your business’s marketing strategy.

Course goals and objectives

Introduction to the Marketing Mix (4 P’s)

• Grasp the basics of Product, Price, Place,

Promotion.

• Learn how to integrate these elements into a

cohesive marketing strategy.

Product and Service Differentiation

• Master techniques to stand out in the market.

• Understand and develop Unique Selling

Propositions (USPs).

Local Marketing and Community Engagement

• Discover the importance of local marketing

for business growth.

• Learn methods for building brand loyalty and

community engagement.

Online Presence and Website Optimisation

• Learn the essentials of a well-optimised website.

• Focus on mobile responsiveness, user

experience, and loading times.

Embracing Strategic Digital Marketing

• Dive into SEO and Google Ads for expanded

online reach.

• Develop skills to utilise digital marketing tools

effectively.

Recap and Consolidation

• Review and consolidate the learned concepts.

• Participate in group discussions and activities

for enhanced understanding.

Practical Applications and Real-World Impact

• Apply concepts to real-life scenarios,

particularly for garage marketing.

• Create comprehensive marketing plans

combining various marketing elements.

Evaluation and Feedback

• Methods for measuring the effectiveness of

marketing strategies.

• Techniques for gathering and interpreting

customer feedback.

Benefits for Attendees:

This course is your gateway to becoming a

marketing expert, providing you with the tools

and insights needed to excel in today’s dynamic

Course certificate description

Skill relevance

• 04. Garage Management
• Bodyshop - Management

Other information