Course description

In today’s rapidly changing world, garage owners and employees need the right tools to stand out in their marketing efforts. Customer buying behaviors have evolved, and businesses must adapt to attract and retain customers. This 2 day course supports your journey towards securing new customers and creating additional levels of business by harnessing the power of social media and effective marketing strategies. To succeed in the current marketing landscape, your business needs a dynamic online presence and must showcase services and products in ways that resonate with today’s buyers. Unlock the full potential of your business with our transformative marketing course! Tailored for ambitious entrepreneurs and marketing professionals, this course explores the power of the Marketing Mix (4 Ps) and state-of-the-art digital strategies. You’ll learn to craft a comprehensive marketing strategy, optimise your online presence, and effectively engage with your local community. By the end of this course, you’ll not only understand the pivotal role of a well-optimised website but also master the art of strategic digital marketing, including SEO, Google Ads, and local marketing techniques. Transform theoretical knowledge into practical applications and make an immediate impact on your business’s marketing strategy.

Course goals and objectives

Introduction to the Marketing Mix (4 P’s)

• Grasp the basics of Product, Price, Place,Promotion.
• Learn how to integrate these elements into acohesive marketing strategy.

Product and Service Differentiation

• Master techniques to stand out in the market.
• Understand and develop Unique Selling Propositions (USPs).

Local Marketing and Community Engagement

• Discover the importance of local marketing for business growth.
• Learn methods for building brand loyalty and community engagement.

Online Presence and Website Optimisation

• Learn the essentials of a well-optimised website.
• Focus on mobile responsiveness, user experience, and loading times.

Embracing Strategic Digital Marketing

• Dive into SEO and Google Ads for expanded online reach.
• Develop skills to utilise digital marketing tools effectively.

Recap and Consolidation

• Review and consolidate the learned concepts.
• Participate in group discussions and activities for enhanced understanding.

Practical Applications and Real-World Impact

• Apply concepts to real-life scenarios, particularly for garage marketing.
• Create comprehensive marketing plans combining various marketing elements.

Evaluation and Feedback

• Methods for measuring the effectiveness of marketing strategies.
• Techniques for gathering and interpreting customer feedback.

Benefits for Attendees:

This course is your gateway to becoming a marketing expert, providing you with the tools and insights needed to excel in today’s dynamic business landscape.

Course certificate description

Skill relevance

• 04. Garage Management
• 04. Bodyshop - Garage Management

Other information