Course description

Course Overview: Join us for a transformative two-day seminar that dives deep into equipping business owners and business leaders in the automotive sector with the essential knowledge and strategies to future-proof their businesses. In an ever-evolving landscape of technology and consumer behaviour, this course is designed to empower you to not only adapt but excel, driving sustained growth and profitability for your automotive enterprise.

Course goals and objectives

Day 1: Examining Your Business Model Cultivate an Exceptional Brand Culture • Establish and nurture a brand culture within organizations that inspires employee engagement and aligns with core values. • Foster a cohesive and motivated workforce. Strategically Promote Your Brand • Strategically promote automotive brands and effectively position them within the market. • Leverage innovative customer payment options to enhance brand visibility and appeal. Adapt to Evolving Retail Trends • Set and maintain industry-leading standards. • Benchmark businesses against competitors. • Demonstrate agility in adapting to rapidly evolving retail trends. Day 2: Leveraging Financial Performance Develop Competitive Advantage • Create and sustain competitive advantages within automotive businesses. • Develop and implement effective loyalty programs and value-driven customer strategies. Master Financial Intelligence • Make informed purchasing decisions. • Optimize cash flow management. • Gain a deep understanding of key financial principles essential for long-term financial stability and growth. Target and Understand Your Audience • Accurately target the ideal customer base. • Gain insights into buyer behaviour.
• Draw inspiration from successful main dealerships' practices to better connect with the audience. These course objectives have been designed to equip participants with actionable skills and insights that can be immediately applied to their automotive businesses. We believe that this seminar will provide significant value to attendees and contribute to their professional growth and the success of their organizations.

Course certificate description

IMI PDC Certificate

Skill relevance

• 04. Garage Management
• Bodyshop - Management

Other information